Googlize me! Using trends and buzzwords to get your small business on the front page of Google
“I feel like I need to make a fool of myself or do something outrageous and then somehow connect that to my business to get any hits on the Internet. This whole new era of digital marketing is going in a way that I just don’t like, but I know that I will have to catch up with the trend, one way or another.”
Keeping up with trends has never been easy. It tends to be a full-time job: trying to stay informed, processing collected information, predicting trends (with some luck) and implementing an action plan – be the first who sensed it – be a trendsetter! However, if you are not a Nostradamus-like business owner, then there is nothing wrong with being even an early follower – a successful follower who is not brave enough to predict and innovate – but surely is capable of spotting something that is becoming hot before the majority does. For a small business owner, this is just one more thing on the to-do list (unless your hobby really is reading all sorts of business-marketing-social media related articles). We small business owners do want to get on board with all the big guys and follow them – as much as our resources allow. They were predicting the social media boom – we Facebookalized and Twitterized to stay connected to our customers; they said give a voice to your business – we Blogolized; they said localize – we Yelpalized for reviews and Grouponized to get some coupons out there. Now we need to Mobilize or should I say Applicalize (although mobile marketing was mentioned in 2008 as an upcoming trend, a recent research report says that 40 percent of small businesses still don’t have a mobile ready website or application), or go viral and get out there on YouTube. By the way, do all of this while focusing on the key task – keeping your business up and running. And then even if we find time to do all of this (or we pay someone with our hard-earned money to do this for us), we are still not there – not getting enough ‘hits’ and ‘likes’ on the Internet, nor popping up on the first or second Google pages, nor getting a major bump in our revenue.
“The tragicomedy of today’s world is what people are interested in seeing and what they respond to.”
What should we do? Let’s take a look at the current situation.
If you are a small business owner that Blogolized or already YouTubechannellized, and you somehow found the context to mention Charlie Sheen in the last month, you likely realized some hits that you wouldn’t have otherwise. I mean, it’s all about passion, right? Did you have ‘Charlie Sheen’ specials? Come on, don’t disappoint me now, you want to be in the trend right, get some winning rolls? ( I guess it’s my cynical day, sorry guys, this is how I roll sometimes.)
Or, giving a kick on Friday to your community with Rebecca Black’s “Friday”? At least if you Facebookalize yourself, your followers would get a good laugh. Don’t you want to add some amusement to your marketing mix while your name pops up in front of your follower’s eyes?
If we keep looking around current trends, we see that you just need to do something totally outrageous or somehow only interject into your own context ‘the most interesting man in the world’; after all, that is exactly how you want you/your own business to be perceived. Outrageous marketing is definitely the ‘in thing’ – with the ‘most interesting man in the world’ in a head-to-head matchup with the outrageous Old Spice guy. Can you turn your customer’s world upside-down with a new marketing approach or, even better, with your service or product…sort of like both of these guys can? Aren’t trends weird? Is being weird and different today the only thing that triggers customers’ attention?
So what can we do about all these trends? Should we follow them, embrace all of the pros and cons that they bring? Get sucked into trivial and dull for more exposure? How much is enough to stay current but not get lost? Can we Googlize ourselves painlessly to get those über-wanted hits?
So, how is big business coming to an end with these trends? They make a ‘virus’ and spread it! We can’t do it like Smart Water (money is just ‘a little’ obstacle), but at least we can learn from them and admire them for squishing all the current trends and top searchable words into one marketing gig: Jennifer Aniston (ok, no link on J.A. we all know who she is), Keenan Cahill, G6, internet nerds, animals (puppies and parrots), babies (dancing babies), dirty dancing (uuuu), double rainbow, sex tape. Lots of hits, can you feel it?
Sweet, right? I don’t know if you heard, somewhere among all the buzz about Charlie Sheen and about Ms. Black’s Friday, but Japan was almost wiped off the face of the Earth. Maybe it’s time for you to get that flyer or e-banner out there to raise awareness and raise some funds to help Japan.