Because the Economy Slows Down, It Doesn’t Mean that You Should: Another Story About Bob

At this time of the year, everyone is a sage, prophet, visionary. All over the net individuals, some wise – others not so much, are predicting top trends for 2011. I won’t be doing anything like this because in my eyes there is nothing different about January 1, 2011 compared to December 31, 2010. Just another day. Business will be done the same way (unless there are some major legal / tax code changes in this calendar year!).

What I will do is reflect on the last couple of years and the many individuals I have watched suffering, either unemployed and waiting, or employed and…well, still waiting. I’m not so sure which is worse. Turnover across the board has decreased as those that are employed are happy to have that security, even if they are not completely satisfied. Meanwhile, they sit idly and watch opportunities, which might have been phenomenal in the long run, pass by. Companies, which are already in many cases hesitant, have been even more careful during this downturn. As a result, overachieving / overambitious employees are underutilized and told to slow down and play their ‘role’. The outcome is suboptimal for both sides.

Case in example of someone I know – my friend ‘Bob’ (you might remember my previous story about Bob) – an individual that will remain anonymous, but one that has been highly educated at premier institutions, very talented, and one of the most ambitious individuals I know. Too ambitious for this slowdown and the vision of his current employer. Bob brings unique skills to his employer that are for some reason overlooked. So what has happened. Bob has taken the proverbial ‘bull’ by the horns and decided to move on, even if the move may be deemed by all those around him as being “way too risky”. I mean, why should Bob leave a high paying job, with a good amount of tenure and seniority, near family and friends, for a new job at a new company somewhere far away!? Well… that’s my friend Bob – and I’ll stop there to answer.

Is complacency better? I think not. But, what if…? What’s with all the questions??? All the ifs and buts have just one answer – if this opportunity doesn’t work out, there will be others that will. The world has become a global village and, only if you dare leave your tribe, you might, just might, have the opportunity to become a wiser individual, in addition to becoming a much more well rounded and more sought after professional in your field. This world did improve and progress because of individuals that challenged ‘today’ and surpassed the rhythm of the present. My friend Bob is speeding up and hopefully he will surpass the economy – I know he is not alone and that’s why I decided to dedicate this last 2010 post to him and to all of you that are just like Bob.

My message for the new year: the economy is improving but not fast enough. Be proactive! If you feel unappreciated, underutilized, and unsatisfied with your current situation, don’t jump right away but continue to network, stay open to new opportunities, and don’t be afraid of jumping when the opportunity does come. If you have skills and ambition, your chance of success anywhere should be limitless. And yes… Happy New Year!

Lesson #2: Falling into the ‘Friend Trap’ in Small Business

Today I’m the prey. Yes, this perverted and somewhat experienced socio-econo-marketing mind fell into a trap that was set by a business that promotes a ‘make your money now and run as if there is no tomorrow’ policy.

A logical question is raised – ‘How?’ I would say through the typical so-called ‘friend’ trap. You know those! Your ‘friend’ is involved in some kind of business and you want to be ‘friendly’ towards his or her business. ‘Why?’ is a second logical question that is raised. Because you are a supportive, caring person, a great friend, as I am obviously.

But let’s take one step back and go into the mindset of a ‘friend’. Today’s economy is very slow and ‘friend’ is trying to pay all the bills and get those latest Stuart Weizmann shoes for summer. Can’t blame a ‘friend’! Since you are friends, it means that your ‘friend’ may also know your income, spending habits and details about your business. Good Lord, it seems like the worst kind of perpetrator. ‘Friend’ knows that you are there for him or her; even with a friendly ‘semi-passive sales pitch’, you would probably go with the flow and accept the terms and conditions, without reading the small print. Remember, ‘friend’ knows that he or she is a ‘friend’ . ‘Friend’ is making a deal without working his or her butt off and is raking in his or her 30% commission, which goes into the Stuart Weizmann shoe fund.

Let’s step into the victim’s shoes now. You really try to be there for your friends and you want them to know that. You know that your ‘friend’ is working with some ‘cool stuff’, since he or she is always talking about it. One day, your friend becomes extremely enthusiastic about his or her ‘cool stuff’, so you decide to decrease your shoe fund and buy his or her product. You KNOW that you friend is not going to swindle you. However, very quickly you notice that your ‘friend’ no longer has time for you and declines going to the movies or grabbing a beer after work. Three weeks later, after receiving a few phone calls, you realize that your ‘friend’ has scammed you.

Now! There is a day after tomorrow, which I realized during the middle of my #@!?&*% rant! You will never again buy ‘cool stuff’ from this ‘friend’ – so, he or she has lost a valuable customer and future sales. You will use word of mouth marketing to make sure that none of your friends or relatives purchase ‘cool stuff’ from this ‘friend’ – so, he or she loses more potential customers and more future sales. In turn, they will also talk to their friends and relatives and bar them from purchasing anything from this ‘friend’. You will conquer your loss of new spring shoes, two days after tomorrow, believe me – it is based on experience. However, three days from tomorrow, your ‘friend’ will realize that he or she has not only lost a customer, but also lost a caring and supportive friend.

Idiot’s Advice for Small Business Owners: Always act as if there is a day after tomorrow! With your customers, clients, friends, and relatives, the world does not pause at your convenience. You will have to look into their eyes and deal with them once again. Don’t close the door for insignificant gains. Think BIG! Think about a circle – where if you give ‘good’ you will receive ‘good’. Yet be careful, this is still a world where some idiots will think that there is no day after tomorrow!!!

What Needs to Happen Before You Finally Decide to Start Your Business: A Story About Bob

When is enough, enough?

This is a story about a friend of mine whom I will refer to as Bob (to maintain privacy); a very dear, talented, and smart person, and one of those people that many of you would say is not bound to this ruthless and unforgiving world but dwells in his own, better world. No, it’s not a story about me, to set the record straight. The fact that I have chosen to write about him is not mere coincidence, for I ran into him recently; we had one of those long evenings with wine & cheese, where he finally closed the final chapter of a story that I had been listening to for years. I am sure that many readers will recognize themselves or someone that they know in this story, since this is a story about exceptional people with amazing capabilities, a system and environment that doesn’t nurture them, and the courage and determination that they need to make changes and overcome mediocrity. I dedicate my first blog of 2010 to those ‘revolutionary’ people and to my friend Bob.

Bob was born to hard working parents, both of them highly educated with successful careers, social status that such careers bring, and money (of course!). I know that many people will say that he was born privileged. Maybe. In my observation of society, I concluded that if one has everything growing up and learns to respect hard work and dedication, then they would not usually display characteristics such as envy, malice, and spite, as they would not have lived on the edge of survival. That is what my friend Bob is like; he grew up studying hard, working hard, ensuring that he believed in his choices (e.g., career, friends), which he knew were right, not because money dictated them.

But now the story has a twist. As he became a young man, Bob started to carry the burden of having well-known parents (at least locally). Different people asked for ‘favors’, and to ‘motivate’ Bob’s parents to show interest, Bob’s grades, reviews, and detentions were used as the primary ammunition. But Bob was not distracted by these actions, nor as much as I know did his parents ever intervene. Bob continued to do his best in school, after-school clubs, and sports (especially basketball). While he did change schools a few times, the brand that he carried would quickly become known. I have to admit that he was able to persevere; the person that I used to know as a child didn’t change a lot – he was still that same humble, hard-working person that was only becoming more admirable each year.

After college, Bob started looking for a job. On a few occasions, his potential future managers would ask him about his influential father, immediately after discussing his education, capabilities, and the quintessential “where do you see yourself in 10 years” question. As expected, he received a few offers. I remember how excited he was when he told me about his first job – he was describing his responsibilities, coworkers, and path to management. But that initial luck quickly changed. As soon as his coworkers heard about his pedigree, they stopped collaborating with him. Soon, all the ‘bitch work’ finished up on his desk. He continued to give his best and complete everything professionally and effectively. He even went so far as to show initiative and develop a model for the improvement of a particular project.

“Why are you the only one who thinks that there is something wrong with the current model?” his boss asked him.

Following that conversation, his boss even recommended that Bob visit the corporate psychiatrist, citing him as having communication difficulties, lack of respect for regulations, and lack of respect for coworkers(sounds familiar?). Bob even agreed to take on this burden. During one particular session, the psychiatrist started to discuss Bob’s parents and somehow ended up suggesting collaboration between Bob’s employer and his father’s company. Soon thereafter, Bob decided to quit.

I remember a couple of other jobs that Bob also held, however none of them was like the first one in that well known company. In my own words, I would say that people used him – some for connections and networking, others for the high caliber of work that he delivered. I would even venture to say that he never asked to be fairly compensated for his knowledge and qualifications.

Somewhere down the line, we started talking about starting a business. I remember once him telling me that his father offered to help him start a business, but he declined. I also remember asking him why he hadn’t been working in his father’s company – but he almost killed me for even bringing it up, so I realized that it was not an option. Bob was full of business ideas, but he delayed starting one. Maybe it was fear of failure, fear that he wasn’t good enough, fear of the changing market, fear that he was going to be judged again because of his pedigree. I saw plenty of fear and questions in him, but also lots of entrepreneurial potential, vision, planning, and courage. There was a point in time when I really felt angry at his waiting. You know that feeling when you see an amazing person that is meant to be an entrepreneur, but is not doing anything. One day after talking with Bob for two hours, I said “you are just another lazy bastard” and hung up. We didn’t talk for a few months after that episode and I kept thinking about how I overreacted.

A few months ago, he finally sent me an email. He said that he quit yet another job because he was accused of being ‘too creative’ and again (as with a prior job) not ‘following regulations’. At the end of his email, he said that he was “working on something” and that we should get together during my next visit.

When we finally met, this most recent time…the wine and cheese night from the start of this article…he told me what I had expected, that he finally started his own business. It was an idea that we spoke about years ago. He finally felt the strength, courage, and right timing to see it through. He talked openly about how he started the business with little capital and a conservative approach, about all the challenges that he faced every day, about the decisions that he has to bring, and about his responsibilities to his two employees. He was my Bob, my childhood friend, who had finally become something that I had known long before he did, and become that something without losing himself.

I couldn’t resist asking him “how did you finally overcome all those problems from your past and find the strength to make the move?”

“Everything that happened to me gave me the strength to start this business.”

It sounded like a cliché, but Bob definitely didn’t fall into a cliché that had pulled on him since his birth. Not this time and certainly not anytime before! He had long felt that there was no place for people like him in big corporations. It appears that such rare gifted people, whose qualities are never truly valued as much as they should, in fact always end up finding their luck and themselves while being an entrepreneur and small business owner.

That is why this story about Bob should inspire all of you out there who have at some point thought about starting your own business. He did it, and that is what I also wish for you. Let 2010 be the year for brave, relentless, and enduring entrepreneurs! Geronimo!